Our team from Chaupal recently went on the ground to bring the OTT platform closer to you and to bring awareness about it to the people of Punjab. The Chaupal OTT platform has a collection of the latest Punjabi web series and the latest Punjabi movies.
The on-ground activation was done in nine vibrant cities of Punjab from 8th September to 20th September, starting from Tarn Taran and going on to Amritsar, Gurdaspur, Pathankot, Kapurthala, Hoshairpur, Jalandhar, Ludhiana and finally ending it in Mohali.
The Chaupal team targeted each city for one to two days each and did various on-ground activities to spread awareness about the Chaupal App to the common public. The team targeted colleges and famous market areas. ‘Nukkad nataks’ were performed in these areas and canopies were set up by the promotional teams where people could come and ask any questions related to content and subscriptions.
Not only this, but students were also given Chaupal key rings as freebies, and bundles of Chaupal-branded bags were given to many shopkeepers in the vicinity. We even had LED trucks moving around in the city.