When beats meet books and knowledge fuels action, magic happens—and that magic has a name: Shubh! The sensational Punjabi singer, known for his chartbusters like “Still Rollin” and “We Don’t Stop”, has rolled into a new role: the UN Climate Library Ambassador!
Now, he’s not just vibing with music but also with climate action. Shubh’s appointment aims to spread awareness about the importance of climate education and inspire the youth to make eco-friendly choices. And honestly, with the air quality index (AQI) post-Diwali hitting highs that no one’s proud of, his timing couldn’t be better.
Why Shubh is the Perfect Choice
With over 5 billion career music streams and a fanbase that spans the globe, Shubh has the platform to amplify change like no other. His hit album Still Rollin reached No. 18 on the Billboard Canadian Albums chart, and his 2024 EP Leo climbed to No. 19. Tracks like “King Shit” even debuted at No. 13 on the Billboard Canadian Hot 100. Beyond numbers, Shubh’s music connects with audiences in India, New Zealand, the U.K., and beyond—making him the perfect bridge between art and action.
As Shubh explains in a statement, “Through this role, I hope to use my platform to bring attention to the issue, share knowledge, and be part of a movement that pushes for a better future, not just for all of us, but for future generations as well.”
His appointment as the UN Climate Library Ambassador ensures the initiative will benefit from his reach and resonance, delivering critical knowledge to inspire sustainable living and preserve history for future generations.
The AQI Wake-Up Call
Post-Diwali, the smog-filled skies in many cities have become an unfortunate annual reality. The air quality index (AQI) in several regions has reached dangerous levels, reminding us that climate change is no longer just a future threat—it’s here, and it’s affecting us now.
This is why Shubh’s role as an advocate for climate education matters. By promoting the Digital Climate Library, he’s not just spreading awareness but also ensuring accessible knowledge for everyone to make informed, impactful decisions.
A New Anthem for Change
Shubh’s music has always been about storytelling, resilience, and connection. Now, he’s using his voice for a bigger cause—remixing the narrative on climate change. Whether it’s through his lyrics, his global platform, or his partnership with the UN, Shubh is inspiring us to take action.
As he steps into this transformative role, it’s time for all of us to follow his lead. Let’s reduce pollution, embrace sustainable living, and ensure a better future for generations to come. Because when Shubh speaks, the world listens.
And this time, his message is one we can’t afford to ignore
