Chaupal, as an OTT brand, is always looking for unique ways to promote the films that are released on its platform. As we have seen before, these activities have proven successful in generating awareness about newly released films. Now, audiences not only look forward to watching the latest hit movies on Chaupal but also eagerly anticipate what Chaupal will do next to promote them.
For example, Chaupal took a Diljit Dosanjh doppelganger to various cities in North India to promote Jatt and Juliet 3. Then, for Rose Rosy Te Gulaab, the Chaupal team visited various celebrities, presenting them with roses and a love letter.
This time, for Ni Mai Sass Kuttni 2, which released on Chaupal on December 19, the team carried out two legs of promotional activities. First, young girls wearing choodas, reflecting the essence of a true married woman, were seen holding boards of Ni Mai Sass Kuttni. Many onlookers were curious to know what was happening.
The next leg of the activity included distributing a fun gift—a ‘chakla-belan’—to the bahus of the Tricity, along with a humorous poem revolving around the age-old saas-bahu nok-jhok. These were distributed to many bahus to add a fun element to the promotion of the film.
The activity was loved and appreciated by all. Ni Mai Sass Kuttni 2 is now streaming on OTT Chaupal, and we urge everyone to watch this movie with their saas or bahu to enjoy this fun comedy this winter season. We’re sure it will warm your hearts, if not your hands!
